Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.
Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.
KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.
“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.
In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.
As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.
Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.
Friday, January 29, 2010
Sunday, January 24, 2010
Mercedes-Benz Reveals 2 CKD Models to Start Off the Year 2010
Prof. Dr. Alexander Paufler (3rd from left), President & CEO and the management team of Mercedes-Benz (Thailand) Ltd. welcome Mr. Jaturont Komolmis (2nd from left) Senior Vice President, Grand Prix International Co., Ltd., Mr. Anothai Eamlumnow (4th from right), President of Thai Automotive and Motorcycle Journalists Association and Mr. Pattanadesh Asasappakij (3rd from right) Managing Director, Advance Activity Co.,Ltd. to “Meet the Press” event to announce the company’s performance in 2009 and to introduce 2 CKD models: the new generation S-Class (W 221) and E 300 AVANTGARDE (W 212) at JW Marriott Hotel recently.
Sunday, January 17, 2010
Tata Motors wins biggest tally of auto awards so far for this year
After winning the 2010 ICOTY (Indian Car of the Year Award) and the Jury Award at the BS Motoring Car of the Year Award, both for the Nano, the company has won 9 other awards in the ‘CNBC TV18 Overdrive 2010 Awards’, ‘ET-ZigWheels Car and Bike of the Year Awards’, and the ‘Auto India Best Brands Awards’.
In the ‘CNBC TV18 Overdrive 2010 Awards’, the Nano received the Car of the Year Award and the Compact Car of the Year Award.
In the ‘ET-ZigWheels Car and Bike of the Year Awards’, the Nano was once again declared as the Car of the Year. It also won the ZigWheels.com Viewers Choice Car of the Year, Best Design and Best Value for Money Car Awards. The Indigo Manza was declared as the Best Entry-level Sedan of the Year. Tata Motors, as a company, was awarded the 2009 Car Maker of the Year title for its resilience in testing times.
In the Auto India Best Brands Awards 2010, the Tata brand has been declared as the Best Value for Money Brand.
In the ‘CNBC TV18 Overdrive 2010 Awards’, the Nano received the Car of the Year Award and the Compact Car of the Year Award.
In the ‘ET-ZigWheels Car and Bike of the Year Awards’, the Nano was once again declared as the Car of the Year. It also won the ZigWheels.com Viewers Choice Car of the Year, Best Design and Best Value for Money Car Awards. The Indigo Manza was declared as the Best Entry-level Sedan of the Year. Tata Motors, as a company, was awarded the 2009 Car Maker of the Year title for its resilience in testing times.
In the Auto India Best Brands Awards 2010, the Tata brand has been declared as the Best Value for Money Brand.
Saturday, January 2, 2010
Continental's Emergency Brake Assist on the road to success: another car manufacturer adopts the infrared sensor system
In 2010, another car manufacturer is to adopt the proximity sensor for the Emergency Brake Assist (EBA) city version, developed by Continental and first installed in the Volvo XC60. At city driving speeds, the system's infrared sensor supplies data for automatic brake application to prevent rear-end collisions.
Frankfurt am Main, Germany, September 15, 2009. The international automotive supplier Continental has convinced another European vehicle manufacturer to adopt its proximity sensor for the Emergency Brake Assist (EBA) city version for the prevention of rear-end collisions. The sensor system monitors the road ahead of the vehicle and is networked with the braking system. It automatically applies the brakes if there is a risk of a nose-to-tail collision and the driver either fails to react or his reactions are too slow. Continental supplies the infrared sensor, which monitors the road ahead and detects hazards, and the electronic braking system, both of which are core components.
Preventive intervention at speeds of up to around 30 km/h The risk of rear-end collisions is particularly great in city traffic with its constant alternation between braking and accelerating. 75 percent of accidents recorded by the police occur at speeds below 30 km/h. It is precisely at these speeds, in slow-moving or in "stop and go" traffic, that this sensor system, developed and produced by Continental based on the Closing Velocity (CV) sensor, reduces the risk of a rear-end collision. Fitted level with the inside mirror in the area cleaned by the windshield wiper, this sensor uses three laser beams to scan the road conditions ahead up to a distance of around eight meters. The sensor picks up vehicles which are stationary or traveling in the same direction. If the gap is less than the distance regarded as critical at the current speed, the system applies the brakes automatically.
If the maximum speed differential between the vehicles was 15 km/h, a rear-end collision would be avoided in most cases. And, at greater relative speeds, the severity of the impact would be considerably mitigated. At the same time, the system optimizes occupant protection by providing additional data to the airbag control unit and triggering the restraint systems as required. Dr. Ralf Cramer, President of the Chassis & Safety Division and member of the Executive Board at Continental: "Tailor-made solutions for all vehicle classes and applications are ideals that we make possible with our scalable modules. The adoption of this system by another manufacturer brings us a significant step closer to our 'safety for everyone' target and will prevent numerous accidents and injuries."
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate.
Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries
The Automotive Group is one of the leading global automotive suppliers. With its three Divisions Chassis & Safety (5.1 billion €, 27,000 employees), Powertrain (4 billion €, 25,000 employees) and Interior (5.9 billion €, more than 30,000 employees) it achieved sales of approximately 15 billion € in 2008. The Automotive Group is present in more than 130 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which a car accommodates individual mobility and driving pleasure to driving safety, environmental responsibility and cost-efficiency.
The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, air bag control systems, washer systems as well as electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuardฎ. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid drives. Information management is at the very heart of the Interior Division. The range of products includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions as well as cock pit modules and systems."
Frankfurt am Main, Germany, September 15, 2009. The international automotive supplier Continental has convinced another European vehicle manufacturer to adopt its proximity sensor for the Emergency Brake Assist (EBA) city version for the prevention of rear-end collisions. The sensor system monitors the road ahead of the vehicle and is networked with the braking system. It automatically applies the brakes if there is a risk of a nose-to-tail collision and the driver either fails to react or his reactions are too slow. Continental supplies the infrared sensor, which monitors the road ahead and detects hazards, and the electronic braking system, both of which are core components.
Preventive intervention at speeds of up to around 30 km/h The risk of rear-end collisions is particularly great in city traffic with its constant alternation between braking and accelerating. 75 percent of accidents recorded by the police occur at speeds below 30 km/h. It is precisely at these speeds, in slow-moving or in "stop and go" traffic, that this sensor system, developed and produced by Continental based on the Closing Velocity (CV) sensor, reduces the risk of a rear-end collision. Fitted level with the inside mirror in the area cleaned by the windshield wiper, this sensor uses three laser beams to scan the road conditions ahead up to a distance of around eight meters. The sensor picks up vehicles which are stationary or traveling in the same direction. If the gap is less than the distance regarded as critical at the current speed, the system applies the brakes automatically.
If the maximum speed differential between the vehicles was 15 km/h, a rear-end collision would be avoided in most cases. And, at greater relative speeds, the severity of the impact would be considerably mitigated. At the same time, the system optimizes occupant protection by providing additional data to the airbag control unit and triggering the restraint systems as required. Dr. Ralf Cramer, President of the Chassis & Safety Division and member of the Executive Board at Continental: "Tailor-made solutions for all vehicle classes and applications are ideals that we make possible with our scalable modules. The adoption of this system by another manufacturer brings us a significant step closer to our 'safety for everyone' target and will prevent numerous accidents and injuries."
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate.
Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries
The Automotive Group is one of the leading global automotive suppliers. With its three Divisions Chassis & Safety (5.1 billion €, 27,000 employees), Powertrain (4 billion €, 25,000 employees) and Interior (5.9 billion €, more than 30,000 employees) it achieved sales of approximately 15 billion € in 2008. The Automotive Group is present in more than 130 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which a car accommodates individual mobility and driving pleasure to driving safety, environmental responsibility and cost-efficiency.
The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, air bag control systems, washer systems as well as electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuardฎ. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid drives. Information management is at the very heart of the Interior Division. The range of products includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions as well as cock pit modules and systems."
Wednesday, December 16, 2009
J.D. Power Asia Pacific Reports: Satisfaction with Engine/Transmission Performance and Audio/Entertainment/Navigation Systems
Honda and Toyota Models Earn Two APEAL Segment Awards Each; Isuzu Receives One Award
Engine and transmission performance for passenger cars and audio/entertainment/navigation system performance for pickup trucks are becoming more important to new-vehicle owners in Thailand, while the importance of fuel economy has declined across the industry, according to the J.D. Power Asia Pacific 2009 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM released today.
Now in its seventh year, the APEAL Study is an owner-reported measure of what gratifies owners in Thailand about their new vehicle’s performance and design during the first two to six months of ownership. The study examines nearly 100 attributes covering 10 vehicle categories: exterior; interior; storage and space; audio/entertainment/navigation; seats; HVAC; driving dynamics; engine/transmission; visibility and driving safety; and fuel economy. APEAL study performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
The overall APEAL score in 2009 averages 871, down by five points from 2008. Satisfaction in 2009 has decreased from 2008 in seven categories, with only three categories—fuel economy, seats, and HVAC—improving in 2009.
“It is worth noting that satisfaction has decreased in seven categories in Thailand in 2009 and increased in only three,” said Loic Pean, country manager at J.D. Power Asia Pacific, Bangkok. “In an increasingly competitive market where vehicle quality is showing great improvement, it is critical for automakers to distinguish themselves from their competitors by creating product differentiation through performance and design.”
Model Results by Segment
The Honda Jazz ranks highest in the entry midsize car segment for a second consecutive year with an overall APEAL score of 869. The Nissan Tiida (856) and Toyota Yaris (851) follow in the segment rankings.
In the midsize car segment, the Honda Civic (880) ranks highest. Following the Honda Civic in the segment rankings are the Mazda3 (878) and Toyota Corolla Altis (875).
Among sport utility vehicles, the Isuzu MU-7 (897) ranks highest, and is followed by the Mitsubishi Pajero Sport (884).
In the pickup extended cab segment, the Toyota Hilux Vigo Prerunner Smart Cab (891) ranks highest, followed by the Isuzu D-Max Spacecab/Rodeo (882).
In the pickup double cab segment, the Toyota Hilux Vigo Prerunner (897) ranks highest and is followed in the rankings by the Toyota Hilux Vigo (884).
Additional Industry Findings
The study finds that owners of pickup trucks and utility vehicles in Thailand are more satisfied, on average, than owners of passenger cars.
However, while overall satisfaction among passenger car owners is not as high as that of pickup and utility vehicle owners, overall passenger-car owner satisfaction has increased by three points in 2009 compared with 2008, to an average of 862. Meanwhile, overall satisfaction among pickup owners and utility vehicle owners has declined from 2008 by six points and three points, respectively.
“In 2009, we have observed an increase in consumer interest in passenger-car models, mostly due to significant improvements in fuel economy in these models,” said Pean. “However, satisfaction levels for pickup truck models are still higher than those of passenger car models, on average, indicating that pickups are still very popular among owners in Thailand.”
The study also finds that, among owners with particularly high levels of satisfaction (averaging 900 or higher), 81 percent say they “definitely would” recommend their vehicle model. In contrast, among owners with lower levels of satisfaction, fewer than 59 percent say they “definitely would” recommend their model.
“In order to retain repeat buyers and foster word of mouth advocacy for their brand, manufacturers need to focus on producing vehicles with features and styling that go beyond satisfying owners to truly gratifying them,” said Pean. “This is likely a key reason why the importance of audio and navigation system performance has increased among new-vehicle owners in Thailand.”
The 2009 Thailand APEAL Study is based on evaluations from 3,518 owners who purchased their new vehicle between October 2008 and July 2009. The study includes 58 different passenger car, pickup truck and utility vehicle models covering 11 makes. The study was fielded between April and September 2009.
Engine and transmission performance for passenger cars and audio/entertainment/navigation system performance for pickup trucks are becoming more important to new-vehicle owners in Thailand, while the importance of fuel economy has declined across the industry, according to the J.D. Power Asia Pacific 2009 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM released today.
Now in its seventh year, the APEAL Study is an owner-reported measure of what gratifies owners in Thailand about their new vehicle’s performance and design during the first two to six months of ownership. The study examines nearly 100 attributes covering 10 vehicle categories: exterior; interior; storage and space; audio/entertainment/navigation; seats; HVAC; driving dynamics; engine/transmission; visibility and driving safety; and fuel economy. APEAL study performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
The overall APEAL score in 2009 averages 871, down by five points from 2008. Satisfaction in 2009 has decreased from 2008 in seven categories, with only three categories—fuel economy, seats, and HVAC—improving in 2009.
“It is worth noting that satisfaction has decreased in seven categories in Thailand in 2009 and increased in only three,” said Loic Pean, country manager at J.D. Power Asia Pacific, Bangkok. “In an increasingly competitive market where vehicle quality is showing great improvement, it is critical for automakers to distinguish themselves from their competitors by creating product differentiation through performance and design.”
Model Results by Segment
The Honda Jazz ranks highest in the entry midsize car segment for a second consecutive year with an overall APEAL score of 869. The Nissan Tiida (856) and Toyota Yaris (851) follow in the segment rankings.
In the midsize car segment, the Honda Civic (880) ranks highest. Following the Honda Civic in the segment rankings are the Mazda3 (878) and Toyota Corolla Altis (875).
Among sport utility vehicles, the Isuzu MU-7 (897) ranks highest, and is followed by the Mitsubishi Pajero Sport (884).
In the pickup extended cab segment, the Toyota Hilux Vigo Prerunner Smart Cab (891) ranks highest, followed by the Isuzu D-Max Spacecab/Rodeo (882).
In the pickup double cab segment, the Toyota Hilux Vigo Prerunner (897) ranks highest and is followed in the rankings by the Toyota Hilux Vigo (884).
Additional Industry Findings
The study finds that owners of pickup trucks and utility vehicles in Thailand are more satisfied, on average, than owners of passenger cars.
However, while overall satisfaction among passenger car owners is not as high as that of pickup and utility vehicle owners, overall passenger-car owner satisfaction has increased by three points in 2009 compared with 2008, to an average of 862. Meanwhile, overall satisfaction among pickup owners and utility vehicle owners has declined from 2008 by six points and three points, respectively.
“In 2009, we have observed an increase in consumer interest in passenger-car models, mostly due to significant improvements in fuel economy in these models,” said Pean. “However, satisfaction levels for pickup truck models are still higher than those of passenger car models, on average, indicating that pickups are still very popular among owners in Thailand.”
The study also finds that, among owners with particularly high levels of satisfaction (averaging 900 or higher), 81 percent say they “definitely would” recommend their vehicle model. In contrast, among owners with lower levels of satisfaction, fewer than 59 percent say they “definitely would” recommend their model.
“In order to retain repeat buyers and foster word of mouth advocacy for their brand, manufacturers need to focus on producing vehicles with features and styling that go beyond satisfying owners to truly gratifying them,” said Pean. “This is likely a key reason why the importance of audio and navigation system performance has increased among new-vehicle owners in Thailand.”
The 2009 Thailand APEAL Study is based on evaluations from 3,518 owners who purchased their new vehicle between October 2008 and July 2009. The study includes 58 different passenger car, pickup truck and utility vehicle models covering 11 makes. The study was fielded between April and September 2009.
Campaign "Pleasurable Journey, Lexus’ Pride"
Lexus Bangkok welcome the greeting season for superior and safety travel during the coming New Year festival with the launch of “Pleasurable Journey, Lexus’ Pride” campaign set to give privileges to Lexus customers. Under the campaign, the customers will enjoy free 24-item check-up for their Lexus vehicles, together with special discounts for brake pads and choke up of up to 20% plus another 10% discount for synthetic lubricant and lubricant filter. All models of Lexus vehicles will be able to receive the free check-up service from today until January 31 next year at Lexus Bangkok Service Center.
Monday, December 7, 2009
Meet MAZDA Sports Cars at the Motor Expo 26th leading by the New Mazda CX-9; a Luxury Zoom-Zoom 7-Seater Crossover
Lightweight Technology adds spice to the new Mazda2
Mazda Sales Thailand revealed that Mazda Zoom-Zoom concept will be enhanced at the 2009 Motor Expo event. All models will be displayed in "A Soul of Sports Car" family from small sports car new Mazda2, distinguished design Mazda3, sports pick-up truck BT-50, world Guinness record sports roadster MX-5 to the luxury crossover new Mazda CX-9.
At Impact Challenger, Muangthong Thani, Mazda customers will experience a brand new technique of vehicle presentation. Mazda's "Lightweight Technology is displayed at this show after it has been globally recognized by the success of fun-to-drive sports roadster MX-5. Customers will also enjoy special offers vary from low interest rate 1.99% for Mazda3 and minimal monthly installment at 6,666 baht for popular BT-50 Hi-Racer.
John Ray, Managing Director of Mazda Sales Thailand said that "In the current highly competitive market, the launch of the New Mazda2 is a strategic move that helps strengthen Mazda brand and make Mazda emerge as a HIT brand in Thailand. Our recent launch of the New Mazda2 is a remarkable success and will prove to be a key milestone in the 58 year history of the Mazda’s business in Thailand. The quality attributes of the Mazda2 are demonstrated with this car winning 51 awards worldwide including the prestigious 2008 World Car of the Year award. Only two weeks after its introduction, the New Mazda2 has been overwhelmingly received by Thai consumers and has achieved customer orders over 2,800 units".
Today at the 2009 Motor Expo, you will also experience the launch of the new Mazda CX-9, the luxury 7-seater crossover. The New Mazda CX-9 combines the exhilaration of Mazda's sports heritage with premium craftsmanship and luxury appointment a best in class crossover SUV.
The new Mazda CX-9 offers all senses of sports luxury SUV that comes with a piece of mind package of 3 years/100,000 kilometers Scheduled Maintenance package and 24hr. Roadside Assistance service at the retail price of 3,690,000 Baht.
John adds that "There are more to excite at Mazda. The award winning, all-time favorite Mazda3 continues to gain popularity with a market share growth YOY of almost 37%. We also have the world’s best selling sport roadster, the Mazda MX-5 and our powerful sport pickup, BT-50 with intelligent DE-S suspension for superior handling. We are also offering an exciting range of special promotional campaigns for new Mazda customers that are available only at the Motor Expo. Most significantly, we will continue to make every effort to further enhance our sales and after-sales service strategies with customer satisfaction always our top priority."
Mazda Motor Expo deal: The New BT-50 sport pickup FSC VCD, V Hi-Racer and V Hi-Racer+ models, with intelligent DE-S suspension system, offers a low interest rate starting at only 0.99% or FSC V CD get the lowest monthly installment at 6,666 Baht and one-year full coverage insurance. The Mazda3, entry price 777,000 Baht, offers a low interest rate starting at 1.99%, a maintenance package for up to 3 years or 60,000 kilometers and one-year full coverage insurance. New Mazda MX-5 offers 5 years warranty, a maintenance package for up to 3 years or 100,000 kilometers and one-year full coverage insurance. The promotion runs until December 13, 2009.
Furthermore, customers who purchase New Mazda2 and New Mazda CX-9 will get one-year full coverage insurance. First 2,000 customers who reserve and purchase New Mazda2 within this year will get The Twilight SAGA: New Moon imported premium from USA worth 500 Baht, such as wristwatch, T-Shirt and dog tag. Special offering in Motor Expo event at Impact Challenger, the prospects who do test drive will get the limited Zoom-Zoom mug worth 199 Baht and the first 1,000 customers who do booking will get Zoom-Zoom bag worth 999 Baht when purchase by December 31, 2009.
The 26th Thailand International Motor Expo will open for public from December 2 – 13, 2009 at Impact Challenger 1 – 3.
There’s no better way to experience the dynamic and ultimate ‘Zoom-Zoom’ driving excitement than being behind the wheel yourself, so I would urge you to test drive a Mazda vehicle at the Motor Expo. Test drive is also available at Mazda 106 authorized showrooms nationwide.
Mazda has a 58 year-old relationship with Thailand and, through a strong dealer network, will continue playing a major role in the development of the Thai economy. The company aims to be a car company that brings back childhood emotions by providing vehicles that are daring, ingenious and fun through the Zoom-Zoom concept. The company is dedicated to improving and maintaining a high level of user- friendly after-sales services as customer delight is our first priority. Mazda will turn its brand success to benefit its customers by providing a wider dealer network. The company is operated with business ethics and social responsibilities.
Mazda Sales Thailand revealed that Mazda Zoom-Zoom concept will be enhanced at the 2009 Motor Expo event. All models will be displayed in "A Soul of Sports Car" family from small sports car new Mazda2, distinguished design Mazda3, sports pick-up truck BT-50, world Guinness record sports roadster MX-5 to the luxury crossover new Mazda CX-9.
At Impact Challenger, Muangthong Thani, Mazda customers will experience a brand new technique of vehicle presentation. Mazda's "Lightweight Technology is displayed at this show after it has been globally recognized by the success of fun-to-drive sports roadster MX-5. Customers will also enjoy special offers vary from low interest rate 1.99% for Mazda3 and minimal monthly installment at 6,666 baht for popular BT-50 Hi-Racer.
John Ray, Managing Director of Mazda Sales Thailand said that "In the current highly competitive market, the launch of the New Mazda2 is a strategic move that helps strengthen Mazda brand and make Mazda emerge as a HIT brand in Thailand. Our recent launch of the New Mazda2 is a remarkable success and will prove to be a key milestone in the 58 year history of the Mazda’s business in Thailand. The quality attributes of the Mazda2 are demonstrated with this car winning 51 awards worldwide including the prestigious 2008 World Car of the Year award. Only two weeks after its introduction, the New Mazda2 has been overwhelmingly received by Thai consumers and has achieved customer orders over 2,800 units".
Today at the 2009 Motor Expo, you will also experience the launch of the new Mazda CX-9, the luxury 7-seater crossover. The New Mazda CX-9 combines the exhilaration of Mazda's sports heritage with premium craftsmanship and luxury appointment a best in class crossover SUV.
The new Mazda CX-9 offers all senses of sports luxury SUV that comes with a piece of mind package of 3 years/100,000 kilometers Scheduled Maintenance package and 24hr. Roadside Assistance service at the retail price of 3,690,000 Baht.
John adds that "There are more to excite at Mazda. The award winning, all-time favorite Mazda3 continues to gain popularity with a market share growth YOY of almost 37%. We also have the world’s best selling sport roadster, the Mazda MX-5 and our powerful sport pickup, BT-50 with intelligent DE-S suspension for superior handling. We are also offering an exciting range of special promotional campaigns for new Mazda customers that are available only at the Motor Expo. Most significantly, we will continue to make every effort to further enhance our sales and after-sales service strategies with customer satisfaction always our top priority."
Mazda Motor Expo deal: The New BT-50 sport pickup FSC VCD, V Hi-Racer and V Hi-Racer+ models, with intelligent DE-S suspension system, offers a low interest rate starting at only 0.99% or FSC V CD get the lowest monthly installment at 6,666 Baht and one-year full coverage insurance. The Mazda3, entry price 777,000 Baht, offers a low interest rate starting at 1.99%, a maintenance package for up to 3 years or 60,000 kilometers and one-year full coverage insurance. New Mazda MX-5 offers 5 years warranty, a maintenance package for up to 3 years or 100,000 kilometers and one-year full coverage insurance. The promotion runs until December 13, 2009.
Furthermore, customers who purchase New Mazda2 and New Mazda CX-9 will get one-year full coverage insurance. First 2,000 customers who reserve and purchase New Mazda2 within this year will get The Twilight SAGA: New Moon imported premium from USA worth 500 Baht, such as wristwatch, T-Shirt and dog tag. Special offering in Motor Expo event at Impact Challenger, the prospects who do test drive will get the limited Zoom-Zoom mug worth 199 Baht and the first 1,000 customers who do booking will get Zoom-Zoom bag worth 999 Baht when purchase by December 31, 2009.
The 26th Thailand International Motor Expo will open for public from December 2 – 13, 2009 at Impact Challenger 1 – 3.
There’s no better way to experience the dynamic and ultimate ‘Zoom-Zoom’ driving excitement than being behind the wheel yourself, so I would urge you to test drive a Mazda vehicle at the Motor Expo. Test drive is also available at Mazda 106 authorized showrooms nationwide.
Mazda has a 58 year-old relationship with Thailand and, through a strong dealer network, will continue playing a major role in the development of the Thai economy. The company aims to be a car company that brings back childhood emotions by providing vehicles that are daring, ingenious and fun through the Zoom-Zoom concept. The company is dedicated to improving and maintaining a high level of user- friendly after-sales services as customer delight is our first priority. Mazda will turn its brand success to benefit its customers by providing a wider dealer network. The company is operated with business ethics and social responsibilities.
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