Monday, December 7, 2009

PROTON EXORA Touch the spacious experience to carry 7 adult seats

Phranakorn Auto Sales Co., Ltd. Proton distributor in Thailand, imported the newest model ”Proton Exora” which is the outstanding MPV. Touch the spacious experience to carry 7 adult seats at 26th Thailand International Motor Expo 2009 in December this year.


Proton EXORA marks PROTON’s entry into the highly popular MPV segment. The EXORA is a culmination of several years of meticulous research and development by PROTON. EXORA embodies the efforts by PROTON to incorporate space, style, performance and safety elements into the design philosophy of the vehicle.

Just like the GEN 2 and Neo, the EXORA shares the same tried and tested 1.6 litre CamPro engine, except that the engine for the EXORA is now added with the CPS (Cam Profile Switching) technology. This engine utilizes two ingenious technologies, CPS (Cam Profile Switching) and VIM (Variable Intake Manifold technology), to give a relatively high power output and rapid response, whilst maintaining a fuel-efficient delivery. These two technologies give the EXORA the best of both worlds by combining the characteristics of two different engines in one compact package. As a result, the usual reduction in torque caused by high-lift camshafts is offset by the long intake runner, whilst the short runner works by helping the engine generate more power at higher speeds.

EXORA is designed to make those long trips with the family a breeze. They key to this is the Lotus-tuned ride and handling that gives the driver a sure-footed, yet comfortable drive on the highway and winding countryside roads. In terms of safety, driver and front-seat passenger will appreciate EXORA’s standard safety features which include twin front airbags - standard in both the Medium Line and High Line variants - and pre-tensioner seat-belts. Other standard safety features include the Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD) to help the vehicle come to a quick and safe stop should the need arise. To top it all, the EXORA offers an extremely strong passenger cell and computer-aided designed crash structure which has helped this MPV achieve the equivalent of Euro-Ncap 4-star safety rating requirements. Other cutting-edge technologies present in the EXORA include a hybrid high-strength “front-end module” and hydro-formed steel components. All these technologies help the EXORA shed weight without compromising on its strength and safety.

On the inside, PROTON’s major technological improvement in the EXORA is demonstrated by the improved sound-proofing technology which allows driver and passengers to have conversations without having to raise their voices. The quietness offered by the MPV also means that occupants of the MPV can enjoy their favourite music or DVD movie (for passengers in Supreme variant) through its high-quality sound system. As an added comfort and driving pleasure for long journeys, the EXORA offers 10 bottle holders strategically located to keep drink bottles within easy reach of driver and passengers. For luggage, the EXORA offers ample space, with six different seat-folding configurations adding more storage flexibility when required. The single-lever seat folding mechanism allows the second row seat to be tumbled easily thus providing a wider opening for passengers to hop on to the third row seat. The rear doors which can open at a maximum angle of 80 degrees enhance the loading and offloading of passengers. The EXORA also offers individual air-conditioning vents on every row providing maximum comfort to passengers on hot days. To complete the luxurious feel, the EXORA Medium line comes with an uncluttered and clean grey interior with fabric seats, whereas the High line comes standard with leather and alcantra.

One of the outstanding features of the EXORA is an electronic device called the Body Control Module (BCM). This feature is usually found in more expensive European makes. The EXORA is the first Proton car to be equipped with BCM and it offers a whole new range of options and gadgets to enhance the vehicle’s practicality and safety. BCM offers over 20 different functions, from “follow me home lights”, to programmable door-locking configurations and wiper speeds, to automatic hazard light activation during emergency braking from above 96km/h and many more.

The EXORA comes in four colors, Genetic Silver, Tranquility Black, Solid White and Gaia Blue which can select in both Medium Line and High Line.

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