Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010

Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.


For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.

Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.

“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.

KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.

“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.

In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.

As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.

Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.