After allowing grey importers to feast on sales of the new E-Class since midyear, Mercedes-Benz will officially start taking orders for the new E-Class models at Starfest 2009, to be held in Central Chidlom from November 14-15.
As well as the new E-Class, which comes with the CGI Blue Efficiency engine and various driver-assistance systems, the remaining models in Mercedes-Benz's range for the Thai market will also be on display.
Chatvitai Tantraporn, general manager for marketing and communications at Mercedes-Benz (Thailand), said economic growth in the fourth quarter had boosted the company's confidence that Starfest would attract a lot of attention.
The event has been held for five consecutive years, and this year Mercedes-Benz will showcase all of its models in every segment.
"There'll be a launch of the three new E-Class models in both categories: saloon and coupe. We trust the new E-Class will impress our customers as not only the best-looking car in the world, but also the most technologically advanced and most environmentally compatible," Chatvitai said.
"For customers who have not yet made a decision, this is the best opportunity, because at Starfest 2009 we'll make special financial offers, tailor-made to individual needs, to make it easier to own a Mercedes-Benz."
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