Event organisers and local travellers are flocking to Phetchaburi's Cha-am district, as it has been deemed influenza-free, says the Association of Domestic Travel and event operators.
ADT president Maiyarat Pheera-yakoses said Cha-am was one of the few places with no confirmed cases of type-A (H1N1) flu, so it would be a good place to host events and activities and attract tourists.
"Local tourists are chossing only places far from reported influenza cases, such as Cha-am, Hua Hin and other beach resorts along the peninsula. Many tourists, especially families, are staying away from Pattaya, which has been hit by influenza," she said.
maiyarat said some Cha-am hotels were receiving booking up to thre months in adbance and that rooms were booked up on weekends for the rest of this month. Cha-am alone is expected to have huge number of local visitors for the rest of the year, especially since rooms here are cheaper than in Hua Hin.
AP Honda vice president Arnop Phornprapha said his firm had joined hands with Cha-am municipality to organise the "Honda Click-i Reggae on the Rock" concert last weekend, which drew 100,000 visitors spending Bt30 million.
"If we'd hosted the event somewhere else, we might have had fewer visitors, because people like Cha-am's flu-free status," said Arn9op.
Lertcahi Wangtrakuldee, director of the Tourism Authority of Thailand's Hua Hin/Cha-am office, said the TAT and the private sector were developing the districts into the newest event destination and hopes to attract both international and local tourists.
"Hua Hin has been successful with its jazz festival. The next music festival planned is an 'oldies' event designed to appeal to older visitors," said Lertchai.
Recently, the Royal Thai Navy and The yacht Racing Association of Thailand held the Hua Hin Regatta 2009. And the Phetchaburi-Prachuap Khiri Khan Golf Course Association will host the 8th Hua Hin/Cha-am Golf Festival throughout this month and next.
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