Barcelona Motor has opened a new BMW showroom on Vibhavadi-Rangsit Road, to expand its sales and offer after-sales services for BMW cars and motorcycles in northern Bangkok.
The new showroom is a state-of-the-art facility equipped to provide a full range of customer services for both new and used BMWs.
"Barcelona Motor has long-established expertise and experience in servicing BMW cars and motorcycles," said president Vithit Leenutaphong.
"Following last year's investments in expanding our sales and after-sales coverage in Phuket and Chiang Mai, the new showroom on Vibhavadi-Rangsit Road will further strengthen our ability to provide top-class services to BMW customers owning both authomobiles and motorcycles."
The new Barcelona Motor showroom features BMW's latest "gallery" concept, providing a comfortable environment for customers to spend time learning about new BMW products as if they were viewing the finest pieces of art in a top-class gallery.
Floor space of 3,500 square metres is taken up by the showroom and workshop. In the 1,000-square-metre showroom, BMW cars and motorcycles are displayed in a gallery format, affording customers easy access to any of the products. There is also a relaxing corner for BMW enthusiasts to use as a meeting point for their group activities.
The after-sales service area covers 2,500 square metres and features 14 service bays with access to advanced diagnostic systems linked directly to BMW's technical data centre in Germany and access to a space parts warehouse.
BMW Group Thailand president Michael Kordys said the new Barcelona Motor showroom was a significant step towards expanding BMW sales and services in northern Bangkok.
"This year, BMW Thailand has not only continued to expand its product protfolio with new advanced technology for Thai consumers, but also focused on customer service, to ensure a strong foundation for future growth," he said.
"The new presence will allow us to continue serving our high-potential customers in the area, as well as give us a great opportunity to access a new customer base."
Tuesday, August 25, 2009
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