Honda Motor Co is hoping to repeat the success of its Insight with another hybrid-only model, the CR-Z.And the Japanese automaker is promising affordable pricing - again.
Honda stunned the industry with the low pricing of its Insight hybrid car,which went on sale in February at 1.89 million yen ($20,000) in Japan, and under $20,000 in the United States.
The version of the CR-Z that's close to the commercial model going on sale in February will be shown for the first time at the Tokyo Motor Show. The show will be open to media on Oct 21, ahead of its official opening on Oct 23, and run through Nov 4.
Reporters got a preview of the models Honda will unveil at the show, including the CR-Z, which stands for "compact renaissance zero."
The Insight became a hit, selling more than 65,000 units globally since going on sale in January, mostly in Japan, where ecological tax breaks and cash-forclunkers programs have boosted hybrid sales.
The arrival of the Insight also helped pressure rival Toyota Motor Corp to keep the remodeled Prius hybrid, which followed a fewmonths later, at a relatively cheap price, starting at 2.05 million yen ($22,000) in Japan, and $22,000 in the United States.
Honda appears to have in mind as a rough reference the Prius in setting the CR-Z price.
The CR-Z has a 1.5 litre engine and is bigger than the Insight with a 1.3 litre engine, but it's smaller than the 1.8 litre Prius.
"If this costs as much as 2.7 million yen ($30,000), no one is going to take another look at this car," said Takashi Nagura, an engineer for the CR-Z, while declining to give a price.
The model targets empty-nesters,singles and childless couples, rather than families, with its curvaceous sporty design. It also doesn't have much backseat room.
At the Tokyo Motor Show, Honda is also showing a tiny retro-looking electric vehicle called EV-N.
Designers usually like to give a cubelike shape to an electric vehicle to accentuate it doesn't have a gas engine and doesn't need to look like a typical car.
But Honda purposely gave EV-N a front that looks like it can fit an engine,although all that's there beneath the hood is a trunk.
"We wanted to create a lovable and fun design," said Honda official Yoshiro Tanaka.
Honda is also showing another hybrid at the show - the futuristic-looking sixseater Skydeck, which is still a concept model with no immediate plans for a commercial release.
Wednesday, September 30, 2009
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