Hyundai seems to have the right path this year in concentrating on its premium models, with the H1 van reaping sales of more than 100 units per month.
However, the South Korean auto-maker will adopt another approach next year when it introduces the i10 mini-car.
Saritporn Sakolrak, marketing-communications and product manager at Hyundai Motor (Thailand), said as well as highly satisfactory sales of the H1, the Sonata CNG mid-sized passenger car was also selling well, because rising fuel prices were forcing customers back to vehicles capable of running an alternative fuels.
Hyundai plans to sell 1,500 vehicles in Thailand this year, a target it announced at the start of the year.
"We're expecting to achieve good results at the Thailand International Motor Expo at the end of the year. That event enables auto companies to boost sales during the final auto-buying season," he said.
Apart from its production models, Hyundai will also display a sport--utility-vehicle concept at the show.
He also said the i10 would be introduced in next year's second quarter. The mini-car is made in India and will be exported to Thailand under the Thailand-India Free Trade Agreement.
The car is available with petrol, diesel and diesel-hybrid power plants, but Hyundai has yet to decide which type it will offer in Thailand.
The auto-maker is also planning to penetrate the nichecar maeket and will introduce the Genesis Coupe in Thailand in 2011.
Hyundai presently has 20 dealerships in Thailand and plans to appoint seven more in the near future, Saritporn said.
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