Nissan Motors Thailand revamped its after-sales service by offering genuine spare parts as the first step to prepare for major changes in the near future.
The strategy aligns with Nissan's worldwide five-year plan dubbed Nissan GT 2012(G for growth and T for trust)announced last year. The plan was temporarily shelved after the automotive industry plunged into crisis as a result of global financial turmoil, said a senior executive source.
Nissan foresees competition becoming tougher toward the end of the year as local companies start introducing new models.
Nissan expects its market share to grow by double digits next year from its current 5.6% after its highly anticipated eco-friendly car goes on sale.
Nissan will be the first company to introduce an eco-car in Thailand, while five other companies are still working out the kinks in their plans.
Nissan senior executives led by president Toru Hasegawa will brief Prime Minister Abhisit Vejjajiva on Oct 1 about the Japanese company's eco-car production in Thailand. The date is also meaningful because the 17% excise tax on eco-cars becomes effective.
In addition, the source said Nissan would launch other new vehicle models before 2012.
A focus on small cars is expected under its policy to shift small car production to Thailand.
The source said Nissan hoped to improve after-sales service for all models and to underline the reliability of Nissan before the eco-car debuts.
Its express service programme offers processing within 30 minutes. The service includes changing the motor oil and filter and checking the battery and other systems.
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